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| Web Site Promotion Prices|
When you partner with Turner Dow for web site promotion, you are partnering with a company who knows how search engines work and
why they rank sites in their respective positions. We are a recognised industry expert who are focused on results. Call us or eMail
for a discussion about which service is appropriate for you. We don't guarantee to take the job - we reserve the right to decline,
but if we do engage with you, we'll get results. If you prefer, you could have a custom pricing package made up of some mixture of
the pricing packages below. All prices are exclusive of VAT
- Google Base/Froogle/Google Product-Search XML Feed Management and Construction: £695 - This isn't just
constructing an RSS (in XML) feed. We take the feed, keep it buoyant within Google's product listings and we'll them multiply the effect of
that feed by taking RSS offshoots and submitting the feed from Google Base to other RSS directories. We'll research your products with
your assistance and establish all the attributes needed for an optimised feed to maximise the one-box possibility. One-Box?? That's
your product appearing in the search results at the top of the page for a search. We know how to optimise for this just as we know
how to optimise for conventional search engine priority for your web site.
- RSS Feed Construction: £695 - For the clients we've worked with, RSS is the single largest success factor. It is
the most effective way to promote a site and aid search engine optimisation. The result is very powerful by means
of backlinks not just to your site front page but often to every other page too - deep linking to really flirt with the SE's. RSS has
changed the web for shopping, and we're happy to say that few SEO practitioners know anything about the power of search engine optimisation
through RSS. We'll show you why it's such a powerful means of promotion, and we'll demonstrate results.
- Search Engine Marketing Analysis: £695 - Sales performance of your website. Analysis of statistics, geography, newsletters,
email lists, conversion factors, site layout, optimisation of the shopping cart, customer behaviour, length of visitors stay, and more.
The report will detail how your site can make more use of visitors and how it can convert more successfully. A phone conversation will be
included to discuss the recommendations as well as the detailed report.
- Search Engine Optimisation: £2495 initial then £300 each subsequent month, no tie-in - Discussion of 10 best search phrases along with our
research, optimisation for these phrases in the main search engines. We can do the work, or work with your web developers to make the
changes, whichever your preference. Our web site promotion work is fast, thorough, and designed to get results. Covers external linking,
internal anchor text, keyword density, database optimisation, htaccess, sitemaps, mod_rewrite, pagerank, external articles and much more.
The ongoing monthly fee is largely for our external link building which is very time consuming, and despite the claims of vendors of
automated tools, there is no short cut. The subsequent months in your web site promotion also mean we stay on top of search engine
algorithm changes and advise/implement accordingly in the interests of your web site. This service involves ongoing discussion with
your personnel to best accomplish the aims of the engagement.
- Undoing a Search Engine Penalty: £1695 - A search engine penalty can result in a living death, but we'll hunt down the
reason however long it takes. This option means potentially extensive discussions with individuals involved with the site promotion or site design
for time prior to the penalty. We will provide a detailed report and phone discussion to go through the recommendations to rectify the issue.
- Comprehensive Site Analysis: £1695 - A very detailed report and extensive phone conversation. The report will detail
link quality, site structure quality, site-wide links, use of htaccess file, Google cache, Duplicate content issues and canonical issues.
- Competitor Analysis: £1695 - Similar to the above report and phone conversation with an accent on the components of your
competitor which you could utilise for your own site. We will act only within reasonable ethics. We will obviously decline this service
where the competition is any of our previous or existing clients. The report will detail the following: Backlink quality, keyword density,
sitemaps, Use of alternative e-outlets, Duplicate content issues and canonical issues.
- Search Engine Optimisation Training at Your Premises: £2695 Per Day for Max 5 Persons - We'll come to your site and use
your computers to conduct an intensive course to train your people in search engine optimisation. This course takes two days as an
introductory course, and a further two days as an advanced course. We'll be looking at real examples and a training site to exhaustively
look at the principles of SEO. The two courses can run concurrently with a day in between as a break, or they can be separated by some
days. Either course can be selected independently of the other. Course material and practical excercises will be provided by us
as part of the course.
- Link Baiting Analysis: £995 - For highly competitive industry segments needing a permanent or temporary 'wow'
factor built into their site for the purpose of attracting external links. We'll brainstorm ideas and research your
competition and target audience to recommend several ideas for dynamic front page pages that will attract links from appropriate sites.
The report you get will provide reasons for the conclusions/recommendations, advice on timescales, and advice on bandwidth issues after
implementation. Link baiting is a prime way to attract links from sites reducing the pain of writing to webmasters.
- Pay Per Click Management: £395 initial then a negotiated monthly amount within your budget ...and there's no need for a long term
contract if you prefer no tie-in. - We'll research the most appropriate phrases for you to bid on - advise on the geographical
markets you should be exposed to within your PPC campaign, we'll draw up the most important part of any PPC campaign - the negative phrase lists.
We'll pitch one ad against another trial ad to get the best click-through-rate which reduces your PPC cost. We'll find the best position for your
ads for your budget. You will immediately see good results from the campaign management. In summary:
- Ad quality
- Destination page quality
- Click through rate
- Best positioning
- Measuring where the clicks originate
- Measuring which phrases were successful
- Which phrases are being bid on
- Negative key phrases/key words