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Web 2.0 is heralded as the new web paradigm - is it for real? Is it really going to make my bed in the morning, make coffee, park my car and balance my cheque book? Well, the answer is yes and no. I know - you guessed that much huh? So first of all - what is Web 2.0? It's a new forecasted way we'll use the web by means of social networks and includes video, blogs and other publisher keynotes. Consider our own business blog that is supposed to utilise favourable features of Web 2.0. In general, instead of searching through a search engine, we'll supplement our searches for products and services (and good web sites) by seeing what others have experienced and recommend. Through sites such as the current MySpace, Del.icio.us, Digg (late 2006) and such, other web sites have been bookmarked by people who say - 'this is good', or 'Ive tried this and I think it meets the need'. Stories have circulated where sites that have been cited a number of times in del.icio.us have had their servers crashed with a deluge of sudden visitors, which stories have pricked up the ears of site marketers everywhere. Nobody really knows the shape of the web in 10 years time. We can say with reasonable conviction that nobody is going to pull out all the wires (or a similar metaphor for wireless) that have have brought us this far - progress is surely certain. But we can see trends - and one trend is that just as a group of younger people gather in the park near our home , or get together in the local pub/ice rink/cafe, etc. - that they'll continue to gather in cyber pace and hang out to discuss things with their like minded fellws. It's always been done and always will be. The same people will grow up and realise how much time they wasted in dicussing the latest movie, latest gadget, or talking about girls/boys depending on the gender (and orientation). Is the cyber equivilent about to change the way the web is used? Of course not! Unless you want to sell mobile telephones or other gadgets/services aimed at the youth of any period. Then the shaping of cyber space according to the shape of real life should attract your interest for marketing purposes. But will it change people use of search engines to find a decent laptop or chess set? Only insofar as youth dominated social networks have documented good sites for such. Do you trust them? The story of one marketer for one gadget was to approach a group of kids and ask one who he or she thought was the coolest kid in the group. Then the marketer would go to that person and ask the same. Eventually reaching the 'coolest kid' he'd give that one a gadget free, which would hopefully attract sales from others who wanted to to be cool too. If this fits your service or product - you should be increasingly involved in social networks through the web. But take over the web as we know it? We say no. Video Future The aquisition of YouTube by Google in late 2006 changed the landscape of Web 2.0 in a big way. Certainly video looms large in the web's future, with a majority of well performing sites very likely to utilise video as part of their site infrastructure. Just as the web grew from brochureware to interactive networks to online banking, etc. - the web will certainly become more and more multi-media driven with publisheers using whatever is available to get the message accross - video is suddenly easy and useful to that end. To the extend that new media arise, they will certainly be utilised by ever competitive webmasters. These components of the so-called web 2.0 are real, with us, and only ignored by those not wnating to continue to succeed in the wired and wireless world. Further Reading: What is Web 2.0? | Examples of Web 2.0 | ||||
Search Engine Optimisation -- Turner Dow -- There's Only One High Street Now SEO House - 9 Silverdale - Wembdon - Somerset - TA6 7PT Tel.01278 426100 - Email: info@turnerdow.com |
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The Web 2 Promise