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Search Engine Optimisation The fundamental service of search prioritisation for more site visitors.
Search Engine Marketing How to make the most of your site once visitors get there.
Froogle/Base/Product-Search XML Feed Or whatever they're calling it today, optimised XML feed construction
Your site's RSS Feed Let us construct your optimised XML feed for RSS submissions.
Undoing a Search Engine Penalty Somehow you've offended the rules. But which ones?
Comprehensive Site Analysis A thorough look at your website business and external influencers.
Competitor Analysis A thorough look at your competitors website and external factors.
Pay Per Click Management How to reduce your monthly expenditure in PPC.
SEO Training Tailored training courses for your technical resources.
Link Baiting Analysis How to attract external linking through your site appeal
Website Design Design and Construction of your website
 SEO (Search Engine Optimisation) |
The starting point in greater exposure for your company and it's site(s). We'll engage with you on continued exposure for your web site
for the important phrases that you're intended audience will use in search engines. We will give all our attention to the primary four
search engines: Google, Yahoo, MSN and Ask. Other search engines will come along with these four. We'll analyse your intended geographic
market and optimise accordingly. We will anlayse how people are arriving at your site and how more people should be arriving.
Together with you, we'll research the key search phrases for your industry and optimise accordingly. We'll keep at it with integrity
day in and day out for as long as you wish. We know how the search engines work and understand both search engine marketing and search
engine optimisation. We won't just guarantee positions for phrases that aren't prime and search engines that few use - we'll
optimise successfully for the right phrases and the right search engines. You'll be very pleased with the result.
We'll engage with you for an initial optimisation only, or on an ongoing basis, or a predefined time. You'll be able to exit at any
time along the way - we will not tie you in for longer than a month to any SEO contract.
| SEM (Search Engine Marketing) Anlalysis |
We'll advise on how a company can maximise the exposure granted from 'search'. This includes newsletters, use of statistics, email lists,
conversion factors, site layout, optimisation of the shopping cart, customer behaviour, length of visitors stay, and more. No matter how much
traffic a site gets from a strong showing in the search engines, if there are factors that don't use the visitor traffic and convert it - it
might as well be ranked low. Search engine marketing maximises the visitor flow you get and helps harness the power of traffic through and across
your web site, resulting in higher revenue from visitors.
| Google Product Search/Google Base XML Feed |
Since it's free to submit your entire catalog to Google Base and/or Google Product Search (formerly Froogle), whats stopping you?
Maybe their insistence on the XML format? It's either that or wrestling with CSV worksheets which means that whenever you have to make a
change in pricing, availability, etc., you have to also go into the CSV sheet. An XML feed taken from your DB is flexible and gives
much more optimisation possibility. We can handle it for you.
| Site Optimisation through an RSS feed and subsequent submission |
A trade secret. OK - no secret anymore since we broadcasted it on our front page. Still - why don't the pros do this more?
Probably because it's one of those deep techie things that has a shroud of secrecy. Let it stay that way, when everyone's doing
it we won't have quite such superb results. But let us get you through the shroud - an RSS feed is simply superb for search
engine optimisation. We'll construct the feed for you if you would like us to.
| Undoing a Search Engine Penalty |
A penalty from a search engine, particularly from Google can result in a living death. But they don't write to you personally with the
details of how you have offended them. Whilst Google - notably - is trying to interact with webmasters through Google Sitemaps and
Webmaster Central, information is general and broad - it can be very difficult to see why you have been penalised or possibly banned
altogether. Algorithmic changes can be devastating to a business, and penalties in between algorithm changes leave webmasters feeling cold
and close to suicidal. We will examine your site from the standpoint of the penalty and find out why. There is always a reason - Google don't
hate you, the fact is that it is not personal. They've devised an algorithmic structure that they refine from time to time. There's a
reason they've imposed a rank penalty. Let us find out why.
This is an area that most Search Engine Marketing practitioners are not
interested in - they don't want to unravel the reasons you have had a penalty. We know exactly how to go about the process of finding out the
problem - let us hunt it down. Note: This forensic service requires significant time talking to people who have been involved with the
promotion or development of the site leading up to the problem.
| Comprehensive Analysis of your Site |
A report providing information on what factors make your site strong and weak in the eyes of a search engine. The report will detail
the following along with any problems associated: Backlink quality, keyword density, javascript SE issues, outgoing link quality,
site structure quality, site-wide links, use of htaccess file, Google cache, Duplicate content issues and canonical issues (everybody
has some).
If you have your own in-house search engine marketers and just want an SEO expert opinion of what needs doing on a site,
we can do a one-off comprehensive analysis of your site or collection of sites. This applies if your site has suffered a penalty from the
search engines or is a new site or anything in between. Our comprehensive analysis will include all aspects of search engine marketing
and search engine optimisation, where it scores and where it fails, the whitish grey areas and the blackish grey areas. We'll tell
you what you need to do to enable you to get significantly better search engine exposure or how you can undo a penalty problem.
| Competitor Analysis |
A report providing information on what factors make your main competitors site strong and weak in the eyes of a search engine. As with an
analysis of your own site, the report will detail the following: Backlink quality, keyword density, javascript SE issues, outgoing link
quality, site structure quality, site-wide links, use of htaccess file, Google cache, Use of Google sitemaps, Use of alternative e-outlets,
Duplicate content issues and canonical issues (everybody has some, they will have some too).
Within the context of honourable SEO ethics, we will look at any competitor you want us to and
find how they rank where they do, their strong areas and their weaker areas. We'll discover through analysis of on-site and off-site
factors through their site and their backlinks what makes them please the search engines sufficiently to be rewarded with high exposure for
competitive search phrases. This kind of analyis is not a 'finger in the air' or 'gut feeling' exercise. Your report will be based on our
expert experience and thorough re-engineering of the competing site to find their success factors - the same ethical work with integrity
that goes into the analyis of your own site.
| Pay Per Click Management |
PPC, or pay per click (most often associated with Google Adwords) is often thought
to be the solution if natural (or organic) results are not positive - i.e. 'if you can't get there organically, get there by paying'.
The higher the bid per phrase, the higher the position in the sponsored search results. Actually - most successful eCommerce stores
have their position in the organic listings and in the paid listings. Studies have been done that show the best mix for good search engine
marketing is a combination of paid and organic search results. See for example this thorough analysis of when to do PPC and when not do,
in particular the advantages of a PPC and Organic mix.
With a PPC campaign, the cost can get significant, and may easily amount per month to a typical rental for a brick and mortar
store in an expensive shopping center. The search engines are now the owners of the shopping center - we have to pay them rental to
be there. The funds can easily get wasted through a loose campaign (broad bidding on phrases, no negative keywords, etc.), but the
factors to manage are far from just the cost per click. They are:
- Ad quality
- Destination page quality
- Click through rate
- Best positioning
- Measuring where the clicks originate
- Measuring which phrases were successful
- Which phrases are being bid on
- Negative key phrases/key words
A good PPC campaign can easily overcome the disadvantage of negative organic exposure - but most PPC managers fail to address the above
factors and the funds leak away needlessly. For example, the negative word/phrase listing should be around 10 times as long as the
positive phrases bid for. This enhances the click through rate and lowers the cost per click charged by the search engine. In the vast
majoriity of cases, having TurnerDow manage your PPC campaign will save you money even after paying our bill and improve your traffic.
See more about PPC management and our pricing
to make your campaigns more successful.
| SEO Training |
If you have your own team in-house that have needed critical knowledge of your business but need them trained in SEO techniques and SEO
based web design - call us in to conduct a two days crack course in the subject. We have a hands-on style course designed to help
attendees become knowledgable SEO starting practitioners and a two day advanced course to continue the discipline. Once you have a
team of web designers working to an accepted search engine optimisation standard, the concentrated skill and knowledge will reap much
in your applications and their success in SE rankings.
| Link Baiting Analysis |
Getting links to a site is the most difficult part of SEO Services. The home page structure can be such that external sites will
be attracted to provide links to your site. We'll brainstorm ideas for dynamic home pages that will help create a buzz of excitement
in your industry and encourage links to come to you without the pain of writing to webmasters. See our main article on
Link Baiting for more information on this innovative
technique. See our pricing for further details.
| Your Website Design and Construction |
The process to make a website is a very inexpensive process, but construction along SEO principles is much more
difficult and skill related than the design process itself. We'll use companies we know and trust to build a website and manage the
process so that your site is created ready for search engines to spider and index. We'll oversee the creation of site maps so that the
search engines can see exactly which pages need to indexed. The sites search engine optimisation will start from the creation of the
first page, or even before - during the design process. Read further on website design
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